Browse Analytics
Dashboards
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The dashboards
Markalit publishes nine dashboards to the Markalit space, built from your own events, and a tenth, Products: what sells?, when your organisation has the Products explore:
| Dashboard | Tabs |
|---|---|
| Overview | |
| Acquisition: where do people come from? | Channels, Campaigns & spend, Landing pages |
| Engagement: Do they stick? | Engagement, Pages, Key elements, Coming back |
| Conversion: do they do the thing? | Conversion, Who converts, Funnels, Micro vs macro, Time to convert |
| Attribution: which channel gets credit? | Credit, Assists, Paths |
| Retention and cohorts | Return rate, Activation, Churn and stickiness, Lifetime value |
| Audience: who are they? | Audience, Location, Technology, New vs returning, Identified, Organisations |
| Product and app usage | Usage, Features, Paths, Friction, Speed |
| Trend and anomaly: what changed and why? | Week over week, Year over year, Unusual days, What drove it, Before and after |
| Products: what sells? | Products, Categories and lists |
Start with the Overview, which leads to the others. Each dashboard's page lists its filters and every number, chart and table on it, with what each one shows.
Filters and date zoom
Use a dashboard's filters to narrow every chart on it at once, for example to one site, channel or country. Date zoom switches its time charts between days, weeks, months, quarters and years.
Make a dashboard your own
Markalit keeps its dashboards up to date, and each update replaces them. To change one, duplicate it into a space of your own first, then edit your copy.
What you will see when
- A dashboard only shows what your properties capture. For example, the Friction tab stays empty until Friction is turned on, and Carts and Checkout need the Shopify pixel or a mapped data layer.
- Changes to page types, click types and data layer mappings appear once someone presses Publish in Data Capture.