Browse Analytics
Analytics
Open Markalit Analytics, read the ready-made dashboards, build your own charts and share what you find.
Get around
Concepts
- How explores, dimensions and metrics workWhere a question starts, what you group it by, and what you measure.
- ExploresOpen an explore, pick dimensions and metrics, then filter, sort and run your query.
- DimensionsWhat you group and filter by: dimension types, dates and time intervals, filters and bins.
- MetricsWhat you measure: metric types, custom metrics, table calculations and the Metrics Catalog.
- Attribution modellingHow conversions are credited to channels and campaigns: journeys, touchpoints, the three models and the switches.
Analyse
Share and govern
Dashboard reference
- OverviewTraffic, active users and top content at a glance: the place to start.
- AcquisitionWhere people come from, what the ads cost and returned, and where each channel lands them.
- EngagementHow visits engage, the pages read and left, the clicks and forms acted on, and who comes back.
- ConversionWhether visits convert, where the funnels lose them and how long a first conversion takes.
- AttributionWhich channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.
- Retention and cohortsWhether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is worth.
- AudienceWho your visitors are: where, on what, how often, and whether you know them.
- Product and app usageWhich features people use, which first visits lead to coming back, where they struggle and which pages are slow.
- Trend and anomalyWhat changed, whether it is unusual, what drove it, and what moved around a release or launch.
- ProductsWhich products sell, and where shoppers drop off between viewing and buying.
Explore reference
- Page viewsEvery page view, with its page, page type, visit, location, device, scroll depth and speed.
- VisitsEvery visit, as it arrived: channel, landing page, conversions and revenue.
- ClicksEvery click on a link, button or control, and every form sent, with its click type.
- SwipesEvery sideways swipe, such as through a carousel or gallery.
- FrictionEvery JavaScript error, rage click, dead click and quick back, and where it happened.
- CheckoutEvery Shopify checkout opened, step submitted and order paid.
- CartsEvery visit with a cart, and whether it was bought, abandoned or recovered later.
- ItemsEvery item of every product list, cart, checkout and order.
- ProductsEvery product listed, viewed, added to a cart, bought or refunded.
- Data layer eventsEvery event your site pushes to its data layer, with your own fields.
- CampaignsEach day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.
- Campaign trendsSpend, cost per visit, cost per conversion and ROAS, against earlier weeks and the usual.
- AttributionEvery touchpoint of every conversion's 90-day journey, with each model's credit.
- CohortsEach new visitor in each week and month after their first visit: return rates and value.
- ActivityActive visitors by day, week and month, with growth accounting and stickiness.
- ActivationEach sign-up beside each key action: how many reach it, how fast, and whether they stay.
- Feature usageWhich features active visitors use, how often, and who adopts them.
- First visitsWhich first-visit features go with new visitors coming back.
- First-visit pathsThe paths new visitors take on their first visit, and whether they came back.
- TrendsEvery visit KPI against last week, last year, the usual and an expected range.
- MoversWhat moved: each channel, landing page or device against last week and the usual.