# Dashboards

## Open Analytics

Choose **Analytics** in Markalit's menu.
Markalit Analytics opens at [konta.la/analytics](https://konta.la/analytics), already signed in with your Markalit account.
Use **Back to Markalit** in its top bar to return.

## The dashboards

Markalit publishes nine dashboards to the **Markalit** space, built from your own events, and a tenth, **Products: what sells?**, when your organisation has the [Products explore](/docs/analytics/products):

| Dashboard | Tabs |
| --- | --- |
| [Overview](/docs/analytics/overview-dashboard) | |
| [Acquisition: where do people come from?](/docs/analytics/acquisition-dashboard) | Channels, Campaigns & spend, Landing pages |
| [Engagement: Do they stick?](/docs/analytics/engagement-dashboard) | Engagement, Pages, Key elements, Coming back |
| [Conversion: do they do the thing?](/docs/analytics/conversion-dashboard) | Conversion, Who converts, Funnels, Micro vs macro, Time to convert |
| [Attribution: which channel gets credit?](/docs/analytics/attribution-dashboard) | Credit, Assists, Paths |
| [Retention and cohorts](/docs/analytics/retention-dashboard) | Return rate, Activation, Churn and stickiness, Lifetime value |
| [Audience: who are they?](/docs/analytics/audience-dashboard) | Audience, Location, Technology, New vs returning, Identified, Organisations |
| [Product and app usage](/docs/analytics/product-usage-dashboard) | Usage, Features, Paths, Friction, Speed |
| [Trend and anomaly: what changed and why?](/docs/analytics/trends-dashboard) | Week over week, Year over year, Unusual days, What drove it, Before and after |
| [Products: what sells?](/docs/analytics/products-dashboard) | Products, Categories and lists |

Start with the **Overview**, which leads to the others.
Each dashboard's page lists its filters and every number, chart and table on it, with what each one shows.

## Filters and date zoom

Use a dashboard's filters to narrow every chart on it at once, for example to one site, channel or country.
Date zoom switches its time charts between days, weeks, months, quarters and years.

## Make a dashboard your own

Markalit keeps its dashboards up to date, and each update replaces them.
To change one, duplicate it into a space of your own first, then edit your copy.

## What you will see when

- A dashboard only shows what your properties capture.
For example, the Friction tab stays empty until Friction is turned on, and Carts and Checkout need the [Shopify pixel](/docs/data-capture/shopify-checkout) or a mapped data layer.
- Changes to page types, click types and data layer mappings appear once someone presses **Publish** in Data Capture.