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Platform
Overview
Four modules on one real-time core
Data Capture
One line of code, every interaction in business terms
Analytics
Governed metrics for people, AI agents and apps
CDP
One resolved, consented profile per person
Personalisation
Next-best experience for every person
CVM
Next-best action, ranked on value and explained
Why Markalit
Autonomy
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Platform
Overview
Data Capture
Analytics
CDP
Personalisation
CVM
Why Markalit
Autonomy
Docs
Docs
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Autonomy
Control
Goals and guardrails
Autonomy levels
Explainability
Docs
Autonomy
Autonomy
Set the goals the system optimises for, the guardrails it cannot cross, and how much it can do without approval.
Control
Goals and guardrails
Optimise for value, within limits the models cannot cross.
Autonomy levels
Approve, suggest-only or fully autonomous, set per journey.
Explainability
Every action is logged with the signals and reasoning behind it.