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order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign 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week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming 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back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is 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launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Markalit maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, 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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Markalit's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Markalit, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Markalit team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Markalit team.",[503],{"title":495,"to":496},false,{"path":92,"title":91,"description":94,"summary":94,"icon":18,"section":89,"sections":18,"lastUpdated":506,"body":507},"2026-10-12",{"type":508,"value":509,"toc":675},"minimark",[510,518,523,526,530,533,537,540,544,547,551,554,632,639,643,646,650,672],[511,512,513,514,517],"p",{},"Turn on ",[515,516,209],"strong",{}," for a property to see where its pages make visitors struggle.\nEvery signal is captured only with a visitor's consent.",[519,520,522],"h2",{"id":521},"rage-clicks","Rage clicks",[511,524,525],{},"Three or more clicks, each within one second and 30 pixels of the one before.\nA triple-click that selects text does not count.",[519,527,529],{"id":528},"dead-clicks","Dead clicks",[511,531,532],{},"A click on something that looks clickable that nothing answered within one second.\nAn answer is anything the page does in response: a change on the page, a scroll, a field gaining focus, or a navigation.\nClicks on fields, labels, media, downloads, new-tab links, and email and phone links are left out.",[519,534,536],{"id":535},"error-clicks","Error clicks",[511,538,539],{},"A click followed within one second by a JavaScript error.",[519,541,543],{"id":542},"javascript-errors","JavaScript errors",[511,545,546],{},"Errors and unhandled promise rejections that visitors hit while the page is visible.\nEach error sends its type and its message, with numbers, addresses and quoted text taken out, and where in your scripts it happened.\nIt never sends the trail of code that led to it.\nErrors from browser extensions are left out.",[519,548,550],{"id":549},"page-speed","Page speed",[511,552,553],{},"Each page view records its Core Web Vitals, rated at web.dev's thresholds:",[555,556,557,573],"table",{},[558,559,560],"thead",{},[561,562,563,567,570],"tr",{},[564,565,566],"th",{},"Measure",[564,568,569],{},"Good",[564,571,572],{},"Poor",[574,575,576,588,599,610,621],"tbody",{},[561,577,578,582,585],{},[579,580,581],"td",{},"Largest Contentful Paint (LCP)",[579,583,584],{},"2.5 s or less",[579,586,587],{},"over 4 s",[561,589,590,593,596],{},[579,591,592],{},"Interaction to Next Paint (INP)",[579,594,595],{},"200 ms or less",[579,597,598],{},"over 500 ms",[561,600,601,604,607],{},[579,602,603],{},"Cumulative Layout Shift (CLS)",[579,605,606],{},"0.1 or less",[579,608,609],{},"over 0.25",[561,611,612,615,618],{},[579,613,614],{},"First Contentful Paint (FCP)",[579,616,617],{},"1.8 s or less",[579,619,620],{},"over 3 s",[561,622,623,626,629],{},[579,624,625],{},"Time to First Byte (TTFB)",[579,627,628],{},"0.8 s or less",[579,630,631],{},"over 1.8 s",[511,633,634,635,638],{},"A page view's ",[515,636,637],{},"Speed rating"," is the worst of its LCP, INP and CLS.\nEach measure also names the element it was about, by its tag, id and class names, never its text.",[519,640,642],{"id":641},"quick-backs","Quick backs",[511,644,645],{},"A visitor who returns to the page they came from within 10 seconds.",[519,647,649],{"id":648},"where-to-see-them","Where to see them",[651,652,653,660,665],"ul",{},[654,655,656,657,659],"li",{},"The ",[515,658,209],{}," explore, with a signal for each of Error, Error click, Rage click, Dead click and Quick back.",[654,661,656,662,664],{},[515,663,329],{}," dashboard, on its Friction and Speed tabs.",[654,666,667,668,671],{},"In the Visits explore, a visit is ",[515,669,670],{},"frustrated"," when it met an error click, a rage click, a dead click or a quick back.",[511,673,674],{},"Rates are worked out over the page views that were measured, so pages from before Friction was turned on are not counted against you.",{"title":676,"searchDepth":677,"depth":677,"links":678},"",2,[679,680,681,682,683,684,685],{"id":521,"depth":677,"text":522},{"id":528,"depth":677,"text":529},{"id":535,"depth":677,"text":536},{"id":542,"depth":677,"text":543},{"id":549,"depth":677,"text":550},{"id":641,"depth":677,"text":642},{"id":648,"depth":677,"text":649},{"sections":687},[68,89,110],[689,690],{"title":85,"path":86,"stem":87,"summary":88,"children":-1},{"title":96,"path":97,"stem":98,"summary":99,"children":-1},1793023420421]