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order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign 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week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming 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back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is 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launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Markalit maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, 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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Markalit's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Markalit, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Markalit team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Markalit team.",[503],{"title":495,"to":496},false,{"path":113,"title":112,"description":115,"summary":115,"icon":18,"section":110,"sections":18,"lastUpdated":506,"body":507},"2026-10-12",{"type":508,"value":509,"toc":709},"minimark",[510,515,519,523,540,543,547,569,574,578,594,598,601,604,612,616,665,680,684,687,691,694,698,701],[511,512,514],"h2",{"id":513},"only-what-you-turn-on","Only what you turn on",[516,517,518],"p",{},"Each capture feature is off until you turn it on, apart from page views and page signals.\nThe collector refuses what a property has not turned on, and rebuilds clicks, scrolling, friction, data layer and checkout events from a fixed list of fields, so nothing else is stored.",[511,520,522],{"id":521},"leave-parts-of-your-pages-out","Leave parts of your pages out",[524,525,526,534],"ul",{},[527,528,529,533],"li",{},[530,531,532],"code",{},"data-ac-ignore"," on an element leaves out every click, swipe and friction signal inside it.",[527,535,536,539],{},[530,537,538],{},"data-ac-mask"," keeps only that something there was clicked, not what.",[516,541,542],{},"Use them around anything sensitive, such as account pages or health questions.",[511,544,546],{"id":545},"what-clicks-and-forms-send","What clicks and forms send",[524,548,549,552,555,558],{},[527,550,551],{},"A click on a field says only what kind of field it is, and a click on a choice says which question it asks, never the answer.",[527,553,554],{},"A form's submit sends what its fields held, as the visitor entered them, and a search sends its term.\nIt never sends a password, a card's security code, a one-time code, a PIN or an anti-forgery token.",[527,556,557],{},"Anything that looks like an email address or a card number is removed from an element's text and attributes.",[527,559,560,561,564,565,568],{},"Email and phone links keep only ",[530,562,563],{},"mailto:"," or ",[530,566,567],{},"tel:",".",[516,570,571,572,568],{},"Wrap forms whose answers you do not want stored in ",[530,573,532],{},[511,575,577],{"id":576},"page-urls","Page URLs",[516,579,580,581,584,585,588,589,593],{},"Before an event is stored, the collector removes every query parameter from its page URL that is not on the property's kept list, and drops the fragment after ",[530,582,583],{},"#"," unless you keep it.\nEmail addresses, JSON Web Tokens, long hexadecimal ids and card-like numbers in the path or a kept value are replaced with ",[530,586,587],{},":redacted",".\nKeep a parameter on the ",[590,591,592],"strong",{},"URL data"," card only if its values are safe to store.",[511,595,597],{"id":596},"data-layers","Data layers",[516,599,600],{},"The data layer fields you capture are stored as your site sends them.\nUse your capture rules to discard fields you do not want, and do not capture data layers that hold personal or sensitive data you have no need for.",[511,602,80],{"id":603},"shopify-checkout",[516,605,606,607,611],{},"The ",[608,609,610],"a",{"href":81},"Shopify pixel"," sends the buyer's email, phone, name and addresses with each order.",[511,613,615],{"id":614},"cookies","Cookies",[617,618,619,635],"table",{},[620,621,622],"thead",{},[623,624,625,629,632],"tr",{},[626,627,628],"th",{},"Cookie",[626,630,631],{},"What it holds",[626,633,634],{},"How long it lasts",[636,637,638,652],"tbody",{},[623,639,640,646,649],{},[641,642,643],"td",{},[530,644,645],{},"pt_did",[641,647,648],{},"An anonymous device id",[641,650,651],{},"2 years, or less where the browser caps it",[623,653,654,659,662],{},[641,655,656],{},[530,657,658],{},"pt_sid",[641,660,661],{},"The current visit's id",[641,663,664],{},"30 minutes after the last activity",[516,666,667,668,671,672,675,676,679],{},"Both are first-party and ",[530,669,670],{},"SameSite=Lax",", and ",[530,673,674],{},"Secure"," on HTTPS.\nThe tag uses no local storage or session storage, and never fingerprints a browser.\nIf cookies cannot be written, ids are kept in memory for that page only.\nSet ",[530,677,678],{},"data-disable-storage"," on the script tag to run without cookies at all.",[511,681,683],{"id":682},"ip-addresses-and-location","IP addresses and location",[516,685,686],{},"The visitor's IP address is never stored.\nMarkalit keeps a shortened address, a hash of the address that changes daily, and the country, region, city and network it comes from.\nCity-level location comes from DB-IP: if you share maps built from it, credit \"IP Geolocation by DB-IP\".",[511,688,690],{"id":689},"bots","Bots",[516,692,693],{},"Bots and crawlers are flagged, never dropped, and left out of Analytics.\nCrawlers that announce themselves are checked against the address ranges Google, Bing, Apple, OpenAI, Anthropic, Perplexity, DuckDuckGo and Common Crawl publish.",[511,695,697],{"id":696},"retention","Retention",[516,699,700],{},"Collected events are kept for 400 days.",[516,702,703,704,706,707,568],{},"See also ",[608,705,106],{"href":107}," and ",[608,708,473],{"href":474},{"title":710,"searchDepth":711,"depth":711,"links":712},"",2,[713,714,715,716,717,718,719,720,721,722],{"id":513,"depth":711,"text":514},{"id":521,"depth":711,"text":522},{"id":545,"depth":711,"text":546},{"id":576,"depth":711,"text":577},{"id":596,"depth":711,"text":597},{"id":603,"depth":711,"text":80},{"id":614,"depth":711,"text":615},{"id":682,"depth":711,"text":683},{"id":689,"depth":711,"text":690},{"id":696,"depth":711,"text":697},{"sections":724},[68,89,110],[726,727],{"title":106,"path":107,"stem":108,"summary":109,"children":-1},{"title":124,"path":125,"stem":126,"summary":343,"children":-1},1793023420466]