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revenue.",{"title":199,"path":200,"stem":201,"icon":18,"summary":202,"section":192,"highlights":18,"children":-1},"Clicks","\u002Fdocs\u002Fanalytics\u002Fclicks","docs\u002F03.analytics\u002F14.clicks","Every click on a link, button or control, and every form sent, with its click type.",{"title":204,"path":205,"stem":206,"icon":18,"summary":207,"section":192,"highlights":18,"children":-1},"Swipes","\u002Fdocs\u002Fanalytics\u002Fswipes","docs\u002F03.analytics\u002F15.swipes","Every sideways swipe, such as through a carousel or gallery.",{"title":209,"path":210,"stem":211,"icon":18,"summary":212,"section":192,"highlights":18,"children":-1},"Friction","\u002Fdocs\u002Fanalytics\u002Ffriction","docs\u002F03.analytics\u002F16.friction","Every JavaScript error, rage click, dead click and quick back, and where it 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order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign 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week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming 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back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is 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launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Markalit maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, 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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Markalit's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Markalit, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Markalit team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Markalit team.",[503],{"title":495,"to":496},false,{"path":147,"title":146,"description":506,"summary":149,"icon":18,"section":144,"sections":18,"lastUpdated":507,"body":508},"What an explore is, how to open one, and how to build, filter, sort and save a query.","2026-10-13",{"type":509,"value":510,"toc":964},"minimark",[511,524,527,532,560,563,567,570,575,598,618,622,685,701,705,731,734,743,747,759,767,784,788,791,820,824,842,846,849,906,910,916,920,940,944],[512,513,514,515,518,519,523],"p",{},"An explore is where every question in Markalit Analytics starts.\nEach one covers a single subject, such as visits, page views or carts, and lists the dimensions and metrics you can use, with their descriptions.\nMarkalit maintains 21 explores for your organisation, and ",[516,517,135],"a",{"href":136}," lists them all, each with a page describing every dimension and metric in it.\nIn Markalit Analytics itself, explores are listed under ",[520,521,522],"strong",{},"Tables",".",[512,525,526],{},"Admins and members can explore.\nViewers can open dashboards and saved charts, but cannot build queries of their own.",[528,529,531],"h2",{"id":530},"open-an-explore","Open an explore",[533,534,535,550,557],"ol",{},[536,537,538,542,543,546,547,523],"li",{},[516,539,541],{"href":540},"\u002Fdocs\u002Fanalytics\u002Fdashboards#open-analytics","Open Markalit Analytics",", then select ",[520,544,545],{},"New"," in the top bar, then ",[520,548,549],{},"Chart",[536,551,552,553,556],{},"Find the explore you want.\nType in ",[520,554,555],{},"Search tables"," to filter the list.",[536,558,559],{},"Select the explore to open it in the Explorer.",[512,561,562],{},"To read what an explore covers before you open it, hover over its name in the list.",[528,564,566],{"id":565},"find-your-way-around-the-explorer","Find your way around the Explorer",[512,568,569],{},"The Explorer has a field list on the left and a set of panels on the right.",[571,572,574],"h3",{"id":573},"the-field-list","The field list",[512,576,577,578,580,581,583,584,580,587,590,591,594,595,523],{},"The field list shows the explore's fields under ",[520,579,151],{}," and ",[520,582,156],{},", plus ",[520,585,586],{},"Custom dimensions",[520,588,589],{},"Custom metrics"," once you add some.\nIn larger explores, related fields are kept together in groups you can open and close.\nDate and timestamp dimensions are groups too: open one to pick a time interval, such as ",[520,592,593],{},"Day"," or ",[520,596,597],{},"Week",[599,600,601,608,611],"ul",{},[536,602,603,604,607],{},"Type in ",[520,605,606],{},"Search metrics + dimensions"," to find a field by name.",[536,609,610],{},"Hover over a field to read its description.",[536,612,613,614,617],{},"Fields you select move to a ",[520,615,616],{},"Selected"," section at the top, so you can see your whole query at a glance.",[571,619,621],{"id":620},"the-panels","The panels",[623,624,625,638],"table",{},[626,627,628],"thead",{},[629,630,631,635],"tr",{},[632,633,634],"th",{},"Panel",[632,636,637],{},"What it shows",[639,640,641,652,665,675],"tbody",{},[629,642,643,649],{},[644,645,646],"td",{},[520,647,648],{},"Filters",[644,650,651],{},"The filters on your query.",[629,653,654,658],{},[644,655,656],{},[520,657,549],{},[644,659,660,661,664],{},"Your results as a chart. Select ",[520,662,663],{},"Configure"," to choose the chart type and settings.",[629,666,667,672],{},[644,668,669],{},[520,670,671],{},"Results",[644,673,674],{},"Your results as a table, with dimensions in blue, metrics in orange and table calculations in green.",[629,676,677,682],{},[644,678,679],{},[520,680,681],{},"SQL",[644,683,684],{},"The SQL that Markalit generated for your query.",[512,686,687,688,690,691,694,695,580,698,523],{},"The ",[520,689,284],{}," explore also has a ",[520,692,693],{},"Parameters"," panel, above the filters, where you set its ",[520,696,697],{},"Change date",[520,699,700],{},"Days before and after",[528,702,704],{"id":703},"build-a-query","Build a query",[533,706,707,716,721,724],{},[536,708,709,710,713,714,523],{},"Select one or more dimensions to group your results by, such as ",[520,711,712],{},"Channel",".\nFor a date, open it and select a time interval, such as ",[520,715,597],{},[536,717,718,719,523],{},"Select one or more metrics to calculate, such as ",[520,720,194],{},[536,722,723],{},"Add any filters you need, as described below.",[536,725,726,727,730],{},"Select ",[520,728,729],{},"Run query",", or press Cmd+Enter on a Mac or Ctrl+Enter on Windows.",[512,732,733],{},"The results table has one row for each combination of dimension values, with each metric calculated for that row.\nTo take a field out of your query, select it again.",[512,735,736,737,739,740,523],{},"The Explorer only runs your query when you ask it to.\nTo re-run it every time you add a field or change the sort, open the menu next to ",[520,738,729],{}," and turn on ",[520,741,742],{},"Auto-fetch results",[571,744,746],{"id":745},"filter-your-results","Filter your results",[512,748,726,749,752,753,755,756,758],{},[520,750,751],{},"Add filter"," in the ",[520,754,648],{}," panel and choose a field.\nYou can also open a field's menu in the field list, using the three dots that appear when you hover over it, and select ",[520,757,751],{},".\nYou can filter on a dimension even when it is not in your query.",[599,760,761,764],{},[536,762,763],{},"A filter on a dimension removes rows before your metrics are calculated, for example visits that did not convert.",[536,765,766],{},"A filter on a metric removes rows from your results after the metrics are calculated, for example channels with fewer than 100 visits.",[512,768,769,770,594,773,776,777,779,780,523],{},"With more than one filter, choose whether ",[520,771,772],{},"All",[520,774,775],{},"Any"," of the conditions must match.\nFilters on dimensions and filters on metrics can only be combined with ",[520,778,772],{},".\nThe operators you can use depend on the field's type, as listed in ",[516,781,783],{"href":782},"\u002Fdocs\u002Fanalytics\u002Fdimensions#filter-on-a-dimension","filter on a dimension",[571,785,787],{"id":786},"sort-your-results","Sort your results",[512,789,790],{},"The first time you run a query in an explore, results are sorted by the first date dimension, newest first.\nIf there is no date dimension, they are sorted by the first metric, largest first.",[599,792,793,807],{},[536,794,795,796,799,800,594,803,806],{},"To sort by one column, open its menu in the results table, using the three dots in the column header, and choose an option under ",[520,797,798],{},"Sorting",", such as ",[520,801,802],{},"Sort A-Z",[520,804,805],{},"Sort 9-1",".\nThis replaces any other sort.",[536,808,809,810,813,814,816,817,523],{},"To sort by more than one column, select the ",[520,811,812],{},"Sorted by"," badge on the ",[520,815,671],{}," panel, then select ",[520,818,819],{},"Add sort",[571,821,823],{"id":822},"limit-the-number-of-rows","Limit the number of rows",[512,825,826,827,829,830,833,834,837,838,523],{},"Every query has a row limit, which you can raise to 5,000 rows.\nTo change it, open the menu next to ",[520,828,729],{}," and set ",[520,831,832],{},"Row limit",".\nWhen your results reach the limit, a ",[520,835,836],{},"Results may be incomplete"," badge appears: raise the limit or narrow your filters to see every row.\nSee the other ",[516,839,841],{"href":840},"\u002Fdocs\u002Fanalytics\u002Fexplore-and-visualise#limits","query limits",[528,843,845],{"id":844},"dig-into-a-result","Dig into a result",[512,847,848],{},"Select any value in the results table to see what you can do with it.",[623,850,851,861],{},[626,852,853],{},[629,854,855,858],{},[632,856,857],{},"Option",[632,859,860],{},"What it does",[639,862,863,873,883,896],{},[629,864,865,870],{},[644,866,867],{},[520,868,869],{},"View underlying data",[644,871,872],{},"For a metric value, lists the rows behind that number.",[629,874,875,880],{},[644,876,877],{},[520,878,879],{},"Drill into",[644,881,882],{},"For a metric value, breaks the number down by another dimension.",[629,884,885,893],{},[644,886,887,580,890],{},[520,888,889],{},"Show only",[520,891,892],{},"Exclude",[644,894,895],{},"Adds a filter that keeps or removes that value.",[629,897,898,903],{},[644,899,900],{},[520,901,902],{},"Copy value",[644,904,905],{},"Copies the value to your clipboard.",[528,907,909],{"id":908},"what-every-explore-leaves-out","What every explore leaves out",[512,911,912,913,915],{},"Each explore only reads your own organisation's events.\nBot traffic, and events from visitors who did not consent, are left out of every explore, so they never reach your results.\nSee ",[516,914,183],{"href":184}," for how your data is kept apart.",[528,917,919],{"id":918},"save-and-share-your-query","Save and share your query",[599,921,922,928,934],{},[536,923,726,924,927],{},[520,925,926],{},"Save chart",", give the chart a name and choose a space or dashboard you can edit.\nA saved chart remembers its explore, fields, filters, sorting and chart settings.",[536,929,930,931,933],{},"To share a query without saving it, select the share icon next to ",[520,932,926],{}," to copy a link.",[536,935,936,937,523],{},"To start a new query from a saved chart without changing the chart, select ",[520,938,939],{},"Explore from here",[528,941,943],{"id":942},"related","Related",[599,945,946,951,959],{},[536,947,948,950],{},[516,949,140],{"href":141},": the three building blocks and how they fit together.",[536,952,953,580,955,958],{},[516,954,151],{"href":152},[516,956,957],{"href":157},"metrics",": what you can pick inside an explore.",[536,960,961,963],{},[516,962,166],{"href":167},": chart types, version history and limits.",{"title":965,"searchDepth":966,"depth":966,"links":967},"",2,[968,969,974,979,980,981,982],{"id":530,"depth":966,"text":531},{"id":565,"depth":966,"text":566,"children":970},[971,973],{"id":573,"depth":972,"text":574},3,{"id":620,"depth":972,"text":621},{"id":703,"depth":966,"text":704,"children":975},[976,977,978],{"id":745,"depth":972,"text":746},{"id":786,"depth":972,"text":787},{"id":822,"depth":972,"text":823},{"id":844,"depth":966,"text":845},{"id":908,"depth":966,"text":909},{"id":918,"depth":966,"text":919},{"id":942,"depth":966,"text":943},{"sections":984},[133,144,170,181,298,192],[986,987],{"title":140,"path":141,"stem":142,"summary":143,"children":-1},{"title":151,"path":152,"stem":153,"summary":154,"children":-1},1793023420571]