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revenue.",{"title":199,"path":200,"stem":201,"icon":18,"summary":202,"section":192,"highlights":18,"children":-1},"Clicks","\u002Fdocs\u002Fanalytics\u002Fclicks","docs\u002F03.analytics\u002F14.clicks","Every click on a link, button or control, and every form sent, with its click type.",{"title":204,"path":205,"stem":206,"icon":18,"summary":207,"section":192,"highlights":18,"children":-1},"Swipes","\u002Fdocs\u002Fanalytics\u002Fswipes","docs\u002F03.analytics\u002F15.swipes","Every sideways swipe, such as through a carousel or gallery.",{"title":209,"path":210,"stem":211,"icon":18,"summary":212,"section":192,"highlights":18,"children":-1},"Friction","\u002Fdocs\u002Fanalytics\u002Ffriction","docs\u002F03.analytics\u002F16.friction","Every JavaScript error, rage click, dead click and quick back, and where it 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order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign 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week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming 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back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is 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launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Markalit maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, 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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Markalit's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Markalit, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Markalit team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Markalit team.",[503],{"title":495,"to":496},false,{"path":152,"title":151,"description":506,"summary":154,"icon":18,"section":144,"sections":18,"lastUpdated":507,"body":508},"Dimensions describe your data. Learn the dimension types, how dates split into time intervals, how to filter on dimensions, and how to group numbers into bins.","2026-10-12",{"type":509,"value":510,"toc":859},"minimark",[511,515,518,525,530,533,611,615,622,661,681,687,691,704,707,749,764,768,775,827,837,841],[512,513,514],"p",{},"A dimension is an attribute of a single row, such as a visit's channel, its landing page or the time it started.\nYou use dimensions to group, filter and sort your results.",[512,516,517],{},"When you add a dimension to a query, Markalit groups the rows by its values and returns one row per value, with your metrics calculated for each.\nAdd a second dimension and you get one row for each combination of the two.",[512,519,520,521,524],{},"In the Explorer, dimensions are listed under ",[522,523,151],"strong",{}," in the field list, and shown in blue in the results table.\nHover over one to read its description, which says exactly what it holds.",[526,527,529],"h2",{"id":528},"dimension-types","Dimension types",[512,531,532],{},"Every dimension has a type, which decides how it is filtered, sorted and formatted.",[534,535,536,552],"table",{},[537,538,539],"thead",{},[540,541,542,546,549],"tr",{},[543,544,545],"th",{},"Type",[543,547,548],{},"What it holds",[543,550,551],{},"Examples in the Visits explore",[553,554,555,567,578,589,600],"tbody",{},[540,556,557,561,564],{},[558,559,560],"td",{},"String",[558,562,563],{},"Text",[558,565,566],{},"Channel, Landing page, Country",[540,568,569,572,575],{},[558,570,571],{},"Number",[558,573,574],{},"Numbers",[558,576,577],{},"Pages in visit, Visit number, Days to convert",[540,579,580,583,586],{},[558,581,582],{},"Date",[558,584,585],{},"Calendar dates",[558,587,588],{},"Date, in the Trends explore",[540,590,591,594,597],{},[558,592,593],{},"Timestamp",[558,595,596],{},"Dates with a time of day",[558,598,599],{},"Visit start",[540,601,602,605,608],{},[558,603,604],{},"Boolean",[558,606,607],{},"True or false",[558,609,610],{},"Converted, Engaged, Signed in",[526,612,614],{"id":613},"dates-and-time-intervals","Dates and time intervals",[512,616,617,618,621],{},"Date and timestamp dimensions appear in the field list as groups, with one field for each time interval.\nPick the interval you want to group by: ",[522,619,620],{},"Week"," puts every visit that started in the same week into one row.",[512,623,624,625,628,629,628,632,634,635,638,639,641,642,628,645,628,648,628,651,628,654,634,657,660],{},"Which intervals you can pick depends on the dimension.\nMany offer ",[522,626,627],{},"Raw",", ",[522,630,631],{},"Day",[522,633,620],{}," and ",[522,636,637],{},"Month",".\n",[522,640,599],{},", in the Visits explore, also offers ",[522,643,644],{},"Hour",[522,646,647],{},"Quarter",[522,649,650],{},"Year",[522,652,653],{},"Hour of day (number)",[522,655,656],{},"Day of the week (index)",[522,658,659],{},"Day of the week (name)",".",[662,663,664,670,678],"ul",{},[665,666,667,669],"li",{},[522,668,627],{}," is the exact date and time, without rounding.",[665,671,672,674,675,677],{},[522,673,659],{}," puts every Monday into one row, whatever its date, so you can see which day of the week brings the most visits.\n",[522,676,653],{}," does the same for hours.",[665,679,680],{},"Weeks start on Monday.",[512,682,683,684,660],{},"In the results table and in filters, an interval field is named after its dimension and its interval, for example ",[522,685,686],{},"Visit start week",[526,688,690],{"id":689},"filter-on-a-dimension","Filter on a dimension",[512,692,693,694,697,698,701,702,660],{},"A filter on a dimension removes rows before your metrics are calculated.\nYou can filter on any dimension in the explore, even one that is not in your query.\nSelect ",[522,695,696],{},"Add filter"," in the ",[522,699,700],{},"Filters"," panel, or open the dimension's menu in the field list and select ",[522,703,696],{},[512,705,706],{},"The operators you can use depend on the dimension's type.",[534,708,709,718],{},[537,710,711],{},[540,712,713,715],{},[543,714,545],{},[543,716,717],{},"Operators",[553,719,720,727,734,742],{},[540,721,722,724],{},[558,723,560],{},[558,725,726],{},"is, is not, starts with, ends with, includes, does not include, is null, is not null",[540,728,729,731],{},[558,730,571],{},[558,732,733],{},"is, is not, is less than, is less than or equal, is greater than, is greater than or equal, is between, is not between, is null, is not null",[540,735,736,739],{},[558,737,738],{},"Date and timestamp",[558,740,741],{},"is, is not, is before, is on or before, is after, is on or after, is between, in the last, not in the last, in the next, in the current, not in the current, in all periods to date, is null, is not null",[540,743,744,746],{},[558,745,604],{},[558,747,748],{},"is, is not, is null, is not null",[512,750,751,752,755,756,759,760,763],{},"Relative date filters, such as ",[522,753,754],{},"in the last"," 30 days or ",[522,757,758],{},"in the current"," month, move with the calendar, so a saved chart always shows recent data.\nThe ",[522,761,762],{},"in all periods to date"," operator trims every period to the same point as today, for like-for-like comparisons such as month to date.\nWith weeks selected on a Thursday, for example, it keeps Monday to Thursday of every week.",[526,765,767],{"id":766},"group-numbers-into-bins","Group numbers into bins",[512,769,770,771,774],{},"Bins turn a number dimension into ranges, such as days to convert of 0 to 7, 7 to 14 and so on.\nA bin is a custom dimension: it is saved with your chart, listed under ",[522,772,773],{},"Custom dimensions"," in the field list, and does not change the explore for anyone else.",[776,777,778,788,794,821],"ol",{},[665,779,780,781,784,785,660],{},"In the field list, hover over a number dimension, such as ",[522,782,783],{},"Days to convert",", select the three dots, then select ",[522,786,787],{},"Add custom dimensions",[665,789,790,791,660],{},"Enter a ",[522,792,793],{},"Label",[665,795,796,797,800,801],{},"Choose a ",[522,798,799],{},"Bin type",":\n",[662,802,803,809,815],{},[665,804,805,808],{},[522,806,807],{},"Fixed number of bins"," splits the range from the smallest to the largest value into the number of bins you choose.",[665,810,811,814],{},[522,812,813],{},"Fixed Width"," makes every bin the same size, such as 7.",[665,816,817,820],{},[522,818,819],{},"Custom range"," lets you set the start and end of each range yourself.",[665,822,823,824,660],{},"Select ",[522,825,826],{},"Create",[512,828,829,830,634,833,836],{},"Some explores already include banded versions of common numbers, such as ",[522,831,832],{},"Visit depth",[522,834,835],{},"Time to convert"," in the Visits explore, so check the field list before you make your own.",[526,838,840],{"id":839},"related","Related",[662,842,843,849,854],{},[665,844,845,848],{},[846,847,140],"a",{"href":141},": the three building blocks and how they fit together.",[665,850,851,853],{},[846,852,146],{"href":147},": build a query and filter your results.",[665,855,856,858],{},[846,857,156],{"href":157},": what you calculate for each group of dimension values.",{"title":860,"searchDepth":861,"depth":861,"links":862},"",2,[863,864,865,866,867],{"id":528,"depth":861,"text":529},{"id":613,"depth":861,"text":614},{"id":689,"depth":861,"text":690},{"id":766,"depth":861,"text":767},{"id":839,"depth":861,"text":840},{"sections":869},[133,144,170,181,298,192],[871,872],{"title":146,"path":147,"stem":148,"summary":149,"children":-1},{"title":156,"path":157,"stem":158,"summary":159,"children":-1},1793023420599]